Mumini Alao, group managing director of Complete Communications Limited and one of the most celebrated Nigerian sports journalists of his generation has bagged a Professional Excellence Award.
The colourful induction of new Fellows members held recently at Hotel Victoria Palace, Victoria Island, Lagos attracted technocrats, captains of industries and other seasoned professionals from all walks of life.
While decorating him, Sir Ifeanyi Atueyi, Board of Trustees member, Professional Excellence Foundation of Nigeria (PEFON) described him as a beacon of hope for young sports journalists in the country and a pride to the Foundation.
PEFON, a non-profit and a Non-Governmental Organization, was established primarily to mitigate the dire shortage in the supply of professionally qualified and competent manpower for the various sectors of Nigerian economy.
PEFON’s major strength as a Foundation lies in its Board of Trustees, the Council and Distinguished fellows who are accomplished industrialists’, technocrats, qualified professionals in diverse areas, Present and Past Presidents of Professional Institutes and other core professionals who have excelled in private and public administration and who have distinguished themselves in various fields within and outside Nigeria.
A graduate of Mass Communication from the University of Lagos where he obtained his Bachelors and Masters Degrees in 1987 and 1990 respectively, Alao joined Complete Communications Limited (CCL), the leading publishers of sports content in Nigeria, in 1988.
He has edited several titles including Complete Football magazine, Complete Football International and Complete Football Extra. He also at various times served as the managing editor of Sports Souvenir and Complete Sports newspapers before his appointment as managing director of CCL in 1999.
Under his supervision, the company grew in leaps and bounds as he extended his dexterity beyond journalism into management. He is currently the company’s Group Managing Director.
As the largest circulating and most widely read sports publication in Nigeria, Complete Sports has over the years retained its thousands of loyal readers with its unfailing delivery of fresh sports news, in-depth analysis and revealing interviews on a daily basis.
Alao’s weekly column in Complete Sports, SOCCERTALK, is considered by many as the most incisive and balanced football commentary in the Nigerian press. It enjoys cult followership amongst its readers.
Alao is also active in the broadcast media. He has produced and presented many popular sports programmes, including Mainbowl, a magazine programme which ran for 52 consecutive weeks on Nigerian television. He was a stringer with the British Broadcasting Service (BBC) radio Africa Service as a sports correspondent between 1992 and 1996. In recent times, he has handled several sports productions for clients and marketing communications agencies. These experiences were influential in setting up Complete Sports Studios, currently a radio and television production subsidiary of Complete Communication Limited.
With the advent of digital media, Alao also supervised the launch of Complete Sports website specializing on hybrid Nigerian sports content including text, audio and video.
In 1996, Alao won both the Nigerian Media Merit Award (NMMA) and Diamond Award for Media Excellence (DAME) prizes for Nigeria’s Sports Reporter of the Year, becoming the first sports reporter to win both prestigious awards in the same year.
He also served on various important committees in Nigerian sports including the organizing committees for the 10th FIFA World Youth Championship in 1999, and the 8th All Africa Games in 2003 both hosted by Nigeria.
He is widely travelled and has covered many international sports events including the Olympic Games and the FIFA World Cup. He has also attended many football exhibitions, seminars and conferences around the world. He is widely respected in Nigerian sports fraternity as a man of impeccable character and integrity.
A devout muslim, Mumini Alao is married to Medinah and they have three kids namely Mustapha, Abdul-Mueez and Mariam.