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Factors To Consider Before Starting A Sports Newspaper In Nigeria

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“I am a young entrepreneur who is
looking to carve a niche in production of regular Sports Newspaper in Nigeria. I have done
my own little research and realise there is a huge market out there. But
sincerely, I don’t know how or where to start. 

Please help me”
– Emeka Edward







Dear Emeka, 
It
is interesting to note the increasing number of sports (or specifically
football-related) papers donning every news stand in the country today. To say
Nigerians are die-hard soccer lovers will amount to an understatement. 
About nine
years ago, the situation was not the same. In the past, we used to have the
likes of Complete Sports, City Sports (a City Pulse publication)Sporting Life
and Soccer Star. Sadly, only Complete Sports was able to weather the
storm successfully. Many attributed the sudden demise of some of the sports
paper to mismanagement. 
On the other hand, it is also understandable that the
high cost of printing materials has probably forced the rest out of the
competition. More so, the absence of serious competitors gave Complete Sports the monopoly the country
has never experienced before. 
Alas! It was obvious that the innovations and
business acumen of these creative young publishers have come to stay. The
interesting thing about it is that unlike the average newspaper, sports paper
publishing is a big industry and quite profitable.
The
usual question many crave to ask thus is: How did these young dudes do it?
Simple!
They
studied the market as you did, add up the numbers, did the necessary paper
works and took their chances by launching out.
Whether you plan to go into
entertainment or sports journalism, every intending publisher must possess
virtually all the following:

     1.    
Passion
for writing
2.    
Contacts
of celebrities or relevant personalities
3.    
Registration
for ISSN
4.    
Logistics
on daily, weekly or monthly
basis 

     5.    
Registration
with each region’s Newspapers Vendors Association
6.    
Needed capital7.    
Computer
/ Laptop
8.    
High-speed
Internet
9.    
Digital
camera
10.                       
Cell
phone
11.                       
Reliable
car or means of transportation
12.                       
News
Sources
13.                       
Advert
canvassing
14.                       
Strict Deadline
Observation 

     15.                       
Decide on page plan
package to use
16.                       
Paper specification
(10 x 14.5, Bond or newsprint)
17.                       
Advantage of web
press / Kord machine
18.                       
Circulation /
Distribution of newspapers nationwide
19.                       
Appraisal &
monitoring of paper progress
     20.                       
Preparation for new
edition

Culled from “How To Publish NEWSPAPER/ MAGAZINE / TABLOID On A Small Budget” by Adebayo Folorunsho-Francis 


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