“I am a young entrepreneur who is
looking to carve a niche in production of regular Sports Newspaper in Nigeria. I have done
my own little research and realise there is a huge market out there. But
sincerely, I don’t know how or where to start.
is interesting to note the increasing number of sports (or specifically
football-related) papers donning every news stand in the country today. To say
Nigerians are die-hard soccer lovers will amount to an understatement.
years ago, the situation was not the same. In the past, we used to have the
likes of Complete Sports, City Sports (a City Pulse publication) , Sporting Life
and Soccer Star. Sadly, only Complete Sports was able to weather the
storm successfully. Many attributed the sudden demise of some of the sports
paper to mismanagement.
high cost of printing materials has probably forced the rest out of the
competition. More so, the absence of serious competitors gave Complete Sports the monopoly the country
has never experienced before.
Madrid Focus and other niche soccer papers has changed the game. Many
critics expected them to fizzle out quickly just like earlier sports
publications before them.
business acumen of these creative young publishers have come to stay. The
interesting thing about it is that unlike the average newspaper, sports paper
publishing is a big industry and quite profitable.
usual question many crave to ask thus is: How did these young dudes do it?
studied the market as you did, add up the numbers, did the necessary paper
works and took their chances by launching out.
entertainment or sports journalism, every intending publisher must possess
virtually all the following:
of celebrities or relevant personalities
on daily, weekly or monthly
with each region’s Newspapers Vendors Association
car or means of transportation
Decide on page plan
package to use
(10 x 14.5, Bond or newsprint)
Advantage of web
press / Kord machine
Distribution of newspapers nationwide
monitoring of paper progress
Preparation for new
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