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Benefits of BRT / LAGBUS Advertisement In Traffic

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My phone rang continually indicating that whatever the caller
had to say was quite important. I picked it up wondering who might be trying to
reach me this late. It was about 11.30pm. As it turned out, it was an aggrieved
client who ranted on endlessly. He is the managing director of a popular pharmaceutical
company with head office in Lagos. At first, I wasn’t sure of what his complaint
was all about until I pleaded with him to calm down.
Apparently he received intelligence earlier in that day that a
LAGBUS commercial shuttle displaying one of his products, a cough medicine advertisement,
had broken down in the midst of traffic on the ever-busy Oshodi Expressway. The
development led to a chain reaction. LASTMA officials rushed to render assistance,
motorists barked as they forced their way through, bystanders, hawkers and pedestrians
alike kept looking at the bus while crossing the road.
“The whole scene was embarrassing, to say the least! What if
they vandalise the bus?” he murmured.
All through the narration, I kept grinning. When the pharmacist
noticed that I wasn’t saying anything, he inquired to know the reason.
“I’m sorry, Sir. I really don’t see a problem in your complaint.
The fact that the LAGBUS broke down was indeed a plus and not a challenge of
sort,” I started. He sounded shocked.
“Did the Lagos State government sanction or fine you?”
“No!” he replied slowly
“Was your ad material torn from the LAGBUS bus?”
He kept mute.
I then went on to assuage his fear and analyse the situation which I earlier addressed here some months ago (if you missed it, click here: http://www.citypulseng.com/2015/07/why-you-should-invest-in-brt-advert.html).
“Sir, before we embark on
displaying clients’ advertisement on BRT / LAGBUS, our first rule of engagement
(as a precautionary measure) entails insuring the materials. In other words, all
advertising materials on display will be replaced at no cost in the event of
loss or vandalisation.” 
He seemed pleased with that.
“Secondly, it is
normal for vehicles – whether cars or buses – to break down on a busy road. In
the case of BRT / LAGBUS, they are under the franchise of Lagos State Transport
Management Agency hence they can neither be impounded nor towed away.
“Thirdly, there is
nothing like bad or negative publicity as far as advertising is concerned. That
the bus caused a bit of commotion in a densely populated area like the Oshodi –
CMS route is a plus.
How?
“While the repair lasted, the LAGBUS commercial was the centre
of attraction. There is even a tendency that no fewer than 3,000 persons (that included
motorists, LASTMA officials, bystanders, hawkers and pedestrians) must have
seen the displayed product at that same spot.
“Either way we look at it, it is a win-win situation.”
The answer seemingly satisfied him as he confessed
that he didn’t assess the incident from that perspective. We chatted on for some
time before he eventually hanged up.
A strict businessman, the pharmacist is somebody we cannot
afford to mess around with. With a fleet of 10 LAGBUS shuttle plying different
routes in the metropolis, he is one of our biggest clients.

If this prospect of advertising on BRT / LagBus in Lagos meets your demand, don’t hesitate to get in touch with us:
FOLFRAD MEDIA CLASSICS
(Publishers of CityPulse online & print magazine)
Tel: +234-703-909-1674, +234 8099425352
We encourage brands, companies, NGOs, institutes, schools, independent agencies and religious bodies to saddle us with the responsibility of reaching a wide range of audience via a comprehensive BRT / LagBus advertisement

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Adebayo Folorunsho-Francis is a communicator, Journalist, blogger, business coach and, of course, a prolific writer. He has Dip (Journalism) and B.A. (History & International Relations) from the Lagos State University (LASU). The self-effacing young man has worked for national, regional and local newspapers. He had worked with THISDAY covered community news for ISLAND NEWS and corresponded with P.M. NEWS (evening tabloid). Presently, he is the editor of CITYPULSE MEDIA and senior correspondent of PHARMANEWS, West Africa foremost health and pharmaceutical journal.

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