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Ronaldo de Lima Considering Buying-Over PLAYBOY Magazine

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BRAZILIAN footie legend Ronaldo is starting a new career as a soft porn
magnate, it was claimed yesterday.

Sources said the ex-World Cup and Real Madrid star is hoping to buy the huge
Playboy franchise in

his home country — and is close to making a bid. 

And they say Ronaldo, 36, sees the publication — Brazil’s tenth best-selling
magazine — as a lucrative business opportunity.

Sales of the men’s mag in Brazil have dropped from over a million a month in
the 1990s to 250,000.
But striker-turned-businessman Ronaldo believes his “Midas touch” will help
rejuvenate them.
The star — real name Ronaldo Nazario de Lima — retired from football in 2011.
His glittering career saw him score a record 15 World Cup goals and in 2002 he
scored two in the final as Brazil stormed to victory.
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Now shrewd investments and endorsement deals are believed to have made him a
billionaire.
He earns around £10million a year from sponsors including Nike, Fiat and
Duracell while his marketing company 9INE is set to make £15million in 2014.
The firm manages image rights to some of Brazil’s biggest sports stars,
including football prodigy and new Barcelona signing Neymar.
Ronaldo also owns a chain of gyms, a sports clinic, a nightclub and a
six-storey building that houses a university in Rio de Janeiro.
He also owns a string of properties, including apartments in Rio, Sao Paulo,
Paris and Madrid, and his own private island.
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